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Packaging that suits you and your client's requirements
optimisation of packaging can save money throughout the supply chain
Over the last year, we have seen consumer demand​ overtake legislation as the main driver for packaging reduction throughout UK retail. The BBC's Blue Planet 2 highlighted the millions of tonnes of plastic ending up in our oceans each year and the United Nations has warned marine life is facing "irreparable damage".
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Consumers are quite rightly demanding action and the drive for plastic free packaging has never been greater.
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Whilst packaging is important to protect and extend the life span of products, it's our responsibility to minimise it's usage, rationalise it's material variants and maximise it's recyclability.
Aiming for a circular system through design and innovation is the goal, extracting the maximum value from your packaging, followed by recovery and regeneration of it's materials at the end of it's life-cycle.
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Mad Packaging can help you:
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Analyse the format, structure and material of your current packaging.
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Develop a more sustainable alternative that will optimise it's performance, sustainability and supply chain efficiencies, whilst ensuring the look and feel aren't compromised.
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Packaging sustainability through design and innovation.
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